Why Digital?

Digital signage has been shown to be significantly more effective than traditional in various ways, particularly in terms of engagement, sales, and customer recollection.

Increased Views and Engagement 

• Captures up to 400% more views compared to static visuals. This increased visibility is largely due to the dynamic content capabilities including videos, animations, and real-time updates​ 

Higher Sales and Brand Awareness 

• Businesses have reported up to a 30% increase in sales for established brands and a 150% increase in sales for small businesses. Additionally, brand awareness can boost by more than 40%​, creating more organic future opportunities

Customer Interaction and Satisfaction 

• Enhances customer engagement, with over 60% of users reporting increased customer interaction and more than 40% citing improved customer satisfaction. It also encourages more foot traffic with more than 70% of consumers entering new establishments based on the visual content

Impulse Purchases 

• Can significantly influence purchasing behavior, with close to 20% of viewers buying something they didn't plan to. This effect is even more pronounced in restaurants, where 80% of customers make impulse buys after seeing digital ads​

Cost and ROI 

• While the initial investment can be higher due to the cost of displays and software, it often pays for itself through increased sales, branding, and the ability to update content without the recurring costs associated with printing new traditional signs

Versatility and Real-Time Updates 

• Instant updates and content changes make it highly adaptable for various marketing strategies. This versatility is particularly useful for promotions, news updates, and emergency notifications​ 

Overall, digital options offer a dynamic, engaging, and cost-effective alternative to traditional mediums, providing substantial benefits in visibility, customer interaction, and overall business performance